In 2020, Elle steered Spa Girl Cocktails, a San Diego-based premium vodka cocktail company, through the COVID storm to build the leading liquor ecommerce platform. DrinkSpaGirlCocktails.com was the first fully functioning DTC eCommerce site operating within the three-tiered system, delivering cocktails to thousands of women across the country. In the company’s first full year, DrinkSpaGirlCocktails.com sold over 8,000 cases, with a community of over 100,000 women subscribing to its database. The brand's robust paid advertising strategy maintained a conversion rate 134% higher than industry average.

Website: www.drinkspagirlcocktails.com

SPA girl cocktails

branding

Creative direction

packaging

ecommerce

strategy

DELIVEREABLES INCLUDE

Brand Creative Direction
Photography On-Set Management
Packaging Design
Brand Identity & Guidelines
Custom Color Palette
Mood Board
Brand Presentation Decks
Business Cards & Printed Collateral
Ecommerce Development
Website Design
Paid Social Management
Paid Search Management
CRM Management (Email + SMS)
UGC/Consumer Reviews Management
Subscription Offers
Promotional Calendar
customer service Management

Paid social Videos

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Paid social Static

Google Performance Max

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Paid social Videos

Paid social Static

Google Performance Max

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid social Videos

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Paid social Videos

Paid social Static

Google Performance Max

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid social Videos

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Paid social Videos

Paid social Static

Google Performance Max

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Paid social Static

Google Performance Max

Paid social Videos

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

Google Performance Max

Paid social Static

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

#1

Top Ad

Paid social Videos

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Google Performance Max

Paid social Static

Paid social Videos

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Google Performance Max

Paid social Static

Paid social Videos

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Paid ad creative maintained a CVR and CTR 140% higher than industry average.

Google Performance Max

Paid social Static

Paid social Videos

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

Paid social Videos

Google Performance Max

Paid social Static

click to view samples of work

Us vs. Them Campaign: YouTube Video Ad

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Us vs. Them Campaign: Sample Banner Ads

Paid social Videos

Google Performance Max

Paid social Static

Email & SMS Marketing

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

Google Performance Max

Paid social Static

Email & SMS Marketing

click to view samples of work

Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.

Paid social Videos

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

view full campaign >

Brand Photography

Packaging & product Innovation

click to view samples of work

Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.

view full campaign >

Google Performance Max

Paid social Static

Email & SMS Marketing

Paid social Videos

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.

view full campaign >

Google Performance Max

Paid social Static

Email & SMS Marketing

Paid social Videos

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.

Google Performance Max

Paid social Static

Email & SMS Marketing

Paid social Videos

E-commerce/Conversion LPs

Social Media & Influencers

Print & Promotional Tools

Brand Photography

Packaging & product Innovation

click to view samples of work

Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.