Hi - I’m Elle Jackson - a results-oriented creative director and digital marketer with a passion for creating “compelling creative that converts.” I like to think with the end “click” in mind.
With nearly 10 years of creative design and branding expertise, and over 5 years of digital marketing and direct-to-consumer experience, I’ve had the opportunity to create and lead teams to help brands grow.
DIRECTOR OF CREATIVE & DIGITAL COMMERCE
Starting May 2020, I pioneered the launch of the first fully-functioning direct-to-consumer site operating within the three-tiered system for Spa Girl Cocktails. Through developing brand creative with conversion rates higher than industry average, I drove sales revenue, grew community engagement, and increased brand awareness and market share.
Paid social Videos
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Paid social Static
Social Media & Influencers
Print & Promotional Tools
E-commerce/Conversion LPs
Email & SMS Marketing
Google Performance Max
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Paid social Static
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Google Performance Max
Paid social Videos
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Paid social Static
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Google Performance Max
Paid social Videos
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Paid social Static
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Google Performance Max
Paid social Videos
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Paid social Static
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Google Performance Max
Paid social Videos
Google Performance Max
Paid social Static
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
#1
Top Ad
Paid social Videos
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Google Performance Max
Paid social Static
Paid social Videos
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Google Performance Max
Paid social Static
Paid social Videos
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Paid ad creative maintained a CVR and CTR 140% higher than industry average.
Google Performance Max
Paid social Static
Paid social Videos
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Paid social Videos
Google Performance Max
Paid social Static
click to view samples of work
Us vs. Them Campaign: YouTube Video Ad
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Us vs. Them Campaign: Sample Banner Ads
Paid social Videos
Google Performance Max
Paid social Static
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Google Performance Max
Paid social Static
Email & SMS Marketing
click to view samples of work
Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.
Paid social Videos
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
view full campaign >
click to view samples of work
Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.
view full campaign >
Google Performance Max
Paid social Static
Email & SMS Marketing
Paid social Videos
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.
view full campaign >
Google Performance Max
Paid social Static
Email & SMS Marketing
Paid social Videos
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.
Google Performance Max
Paid social Static
Email & SMS Marketing
Paid social Videos
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Email campaigns generated over $650K in revenue the first year. SMS campaigns maintained a 23X ROAS, and over a 42% CTR. View more email campaigns on MILLED.
Google Performance Max
Paid social Static
Email & SMS Marketing
Paid social Videos
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
click to view samples of work
Video: DrinkSpaGirlCocktails Homepage
Screenshot: Conversion Landing Page
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
Paid social Videos
Paid social Static
Google Performance Max
Email & SMS Marketing
click to view samples of work
Social Media & Influencers
Print & Promotional Tools
Grew social media following to 25K, worked with hundreds of influencers and creators to get 3M impressions in 2021.
Paid social Videos
Paid social Static
Google Performance Max
Email & SMS Marketing
E-commerce/Conversion LPs
Paid social Videos
Google Performance Max
Paid social Static
E-commerce/Conversion LPs
Social Media & Influencers
Email & SMS Marketing
Print & Promotional Tools
click to view samples of work
Managed the design and production of all brand promo items and retail support tools.
click to view samples of work
Managed the design and production of all brand promo items and retail support tools.
Paid social Videos
Paid social Static
Google Performance Max
Email & SMS Marketing
E-commerce/Conversion LPs
Social Media & Influencers
Print & Promotional Tools
HEAD OF MARKETING
& CREATIVE
In fall of 2019, I joined Spa Girl Cocktails to revitalize the brand, make it more diverse and inclusive, and cultivate a product portfolio that resonated with the target consumer. We updated all packaging, and implemented new creative for the brand.
BRAND PHOTOGRAPHY
click to view samples of work
New 200ML Cucumber Vodka Cocktail
Packaging/product
OLD Packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
OLD Packaging
New 200ML Pear Vodka Cocktail
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
New 200ML Peach Vodka Cocktail
New Flavor & New packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
New 200ML Sparkling Pineapple Vodka Cocktail
New Flavor & New packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
New 200ML Sparkling Strawberry Vodka Cocktail
New Flavor & New packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
New 200ML Sparkling Mango Vodka Cocktail
New Flavor & New packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
Limited Edition 200ML Sparkling Fresh Vodka Cocktail
New Flavor & New packaging
BRAND PHOTOGRAPHY
click to view samples of work
Packaging/product
Limited Edition 200ML Sparkling Fresh Vodka Cocktail
New category & New packaging
CREATIVE DIRECTOR
In spring of 2019, I led Osmosis +Beauty, a professional skincare, cosmetics, and internal wellness brand through a complete rebranding initiative, launching over 300 SKUs into the market, including a new direct-to-consumer product line, social media strategy, and Shopify eCommerce website.
BRAND GUIDELINES
click to view samples of work
New Osmosis +Beauty Brand Guidelines 2019
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Brand Photograhy
Packaging/Product
BRAND GUIDELINES
click to view samples of work
New Brand Photography 2019
Click image to view fullscreen.
Brand Photograhy
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
BRAND GUIDELINES
click to view samples of work
New DTC Skincare Line Packaging
Brand Photograhy
Packaging/Product
New Packaging & DTC Collection
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
click to view samples of work
New Wellness Internal Elixirs Packaging & Product Innovation
OLD Packaging
BRAND GUIDELINES
Brand Photograhy
Packaging/Product
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
click to view samples of work
New Professional Skincare Line Packaging
OLD Packaging
BRAND GUIDELINES
Brand Photograhy
Packaging/Product
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
click to view samples of work
New Wellness Supplement Packaging
OLD Packaging
BRAND GUIDELINES
Brand Photograhy
Packaging/Product
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
click to view samples of work
New Facial Oil Packaging
OLD Packaging
BRAND GUIDELINES
Brand Photograhy
Packaging/Product
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
click to view samples of work
New Osmosis Colour Makeup Packaging
OLD Packaging
BRAND GUIDELINES
Brand Photograhy
Packaging/Product
Social Media
Tradeshow booth
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
BRAND GUIDELINES
click to view samples of work
Trifold Prospecting Brochure
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Tradeshow booth
click to view samples of work
New Business Cards
BRAND GUIDELINES
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Tradeshow booth
click to view samples of work
Click image to view flipbook.
BRAND GUIDELINES
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Tradeshow booth
BRAND GUIDELINES
click to view samples of work
Designed E-Commerce Shopify Website
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Tradeshow booth
BRAND GUIDELINES
click to view samples of work
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Designed social media grid and directed post plan to announce rebrand.
Tradeshow booth
BRAND GUIDELINES
click to view samples of work
Brand Photograhy
Social Media
E-commerce/Website
PRINT & PROMOTIONAL TOOLS
Packaging/Product
Worked with external vendor to design new trade show booth. Picked out materials for structure and tables, and designed all graphics.
Tradeshow booth
CONSULTANT & FREELANCE DESIGNER
Throughout the course of my career, I have also taken on clients in the fashion and apparel, health services, and women’s lifestyle categories.
Most recently in 2022, I designed the new collection catalog for Storm Creek, and outdoor apparel company who's mission is to create Better Product for the Greater Good. The catalog involved a new brand look, new styles, and more.
STORM CREEk 2023 Catalog
click to view samples of work
Click image to view flipbook.
STORM CREEK PHOTOGRAPHY
STORM CREEK 2023 CATALOG
click to view samples of work
STORM CREEK PHOTOGRAPHY
click to view samples of work
Click image to view fullscreen.
"
I have had the privilege of working with Elle on several projects over the last couple of years. Elle has an uncanny ability to understand the brands ethos and bring it to life through design. Elle can transform concepts into stunning and captivating designs.
I wholeheardtly recommended Elle’s services to any business. She is an inspiration and creates inspiring pieces. I am grateful to have worked with Elle and for her energy, commitment and work ethic.
SARAH, Editor at Large
